You’ve never been in better hands.

 

In a category that’s split between brands that use humor, and others that focus on mayhem, destruction and worst-case scenarios, we found a new way for Allstate to stand out.

Each of our films aimed to capture the beautifully optimistic, glass-half-full feeling of being totally protected, and were brought to life by late director legend Ringan Ledwidge.

Featured in shots and AdAge.

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