Stability at all times.
When Mercedes-Benz introduced the high-end suspension system Magic Body Control to its flagship model, the brand looked for a clear and simple way to demonstrate the complex technology.
We found an unexpected solution far from streets and highways. Since chickens are able to keep their heads perfectly still, no matter how their bodies move, they turned out the be a perfect analogy for the feeling of driving a top-tier Mercedes-Benz.
Featured in The Guardian and The Drum.
Without any media budget, the film collected millions of views in the first few days alone. It also inspired dozens of imititations and parodies, among them one from British car manufacturer Jaguar.
A popular animal-focused YouTube channel even made a video dedicated to explaining the science behind the dancing chicken.
