Anything but cliché.

The Smart Fortwo is a compact car made specifically for urban traffic. Its short length and unconventional design make it the antithesis to the large SUVs and pick-up trucks clogging the streets and parking spots of modern cities.

Our campaign aimed to highlight the unconventional and transformative nature of the car and brand. Shot by the Perlorian Brothers, our two films pitted the Smart Fortwo against classic tropes taken straight from cinema history to show that the compact car is anything but cliché.

Featured on Fast Company and Adweek.