"Das dicke, dicke Ding"
World cup songs have a long tradition. Sadly, in Germany, it’s not a good one: Countless cheesy and sometimes just plain bad football songs get released every time a major football championship is approaching.
2014 however, Mercedes-Benz broke the mold and co-created a world cup song with the famous German rapper Mister Santos, that combined a well-known German football phrase (to get „the thing“) with a catchy rhythm.
With the help of countless cameos of German celebrities, the Youtube video became a viral hit and thus helped the song to chart in the iTunes top 100.
ECD: Philipp Barth, Holger Oehrlich
CD: Robert Herter
AD: Lucas Osis
CW: Nico Baumann
Directors: AlexandLiane